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The basic principle of A/B testing is to randomly assign users to two versions of an interface (or another form of market or transaction) that you want to compare. While it requires more resources than A/B testing alone does, there are more benefits: increases in conversion rate, success metrics, and further optimizations. A/B testing is a crucial part of every website’s design and should be used by every developer and product manager when optimizing for conversions. The term was first coined by Facebook’s Mark Zuckerberg for a method he would use to compare two versions of his site’s news feed feature. The goal of such tests is to optimize one or more aspects of a website, web application, online service, mobile app, or video game based on data gathered from previous tests run. #Apple airport utility password
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